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BA (Hons) Digital Marketing

with Foundation Year

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Course Overview

The BA (Hons) Digital Marketing programme is designed for students who want to build a successful career in today's fast-growing digital economy. This course equips you with the knowledge and practical skills needed to create effective digital marketing strategies, engage online audiences, and drive business growth across various digital platforms.

Throughout the programme, you will explore key areas including social media marketing, search engine optimisation (SEO), content marketing, digital advertising, branding, consumer behaviour, analytics, and e-commerce. You'll gain hands-on experience using industry-standard digital tools while developing the strategic thinking and creativity required to succeed in the modern marketing industry.

Course Features

Final Award: BA (Hons) Digital Marketing
Duration: 3 Years (4 Years with Foundation)
Study Mode: Full Time
Start Date: Multiple Start dates
Class Schedule: Online / On-Campus (Subject to University)
Campus: Dependent on the University you are accepted to.

Entry requirements

To apply for this course, applicants will require the following:
  • At least 3 GCSEs (or equivalent qualifications) or 45 credits at Level 2. If your qualifications are more than three years old, you may also be asked to provide a professional CV.
  • Applicants who do not meet the academic entry requirements may still be considered based on a minimum of 12 months of relevant work experience, supported by a CV and a professional reference.
Applicant must meet the English Language requirements by taking or providing one of the following assessment tests.
  • IELTS 6.0 (with no individual component below 5.5) or an equivalent English language qualification such as TOEFL iBT, PTE Academic, or another recognised English language test accepted by the university.
  • Alternatively, applicants who have previously completed their education in English may provide evidence that their Medium of Instruction (MOI) was English, subject to university approval.
  • Universities may also offer an internal English language assessment for applicants who are unable to provide the required English language qualification.
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